Digital Design · Animation · Social Media · Content Creation
One of the brand’s biggest annual campaigns, April Draws features celebrity talent and drives major national sales across broadcast, digital, and print.
As part of the in-house team, I collaborated with agencies and freelancers to deliver high-impact digital assets across all channels.
Key contributions:
Designed static and animated content for Meta, TikTok, and display
Created cutdowns and platform-specific versions from photoshoot and video selects
Ensured consistency across placements within brand and campaign guidelines
Helped deliver content for the highest sales month ever recorded
Tools:
Figma · After Effects · Photoshop · Smartly
Figma · After Effects · Photoshop · Smartly
